SEX has always been part of the landscape, but that hasn't stopped more than 100 people complaining about billboards promoting products purporting to help men in the bedroom.
The yellow and red signs promising ``longer-lasting sex'' have provided the Advertising Standards Bureau with a steady stream of complaints.
The bureau originally dismissed complaints about the advertisements but overturned its decision after agreeing with more than 100 complainants.
The bureau's chief executive officer Alison Abernethy said the decision was prompted by a change in community attitude towards the level of sexual material exposed to children.
``The board acknowledged that in the time since the original decision, debate in the community about the sexualisation of children has crystallised community concern about the unsolicited exposure of children to advertisements dealing with sexuality,'' Ms Abernethy said.
``Over the past 18 months, the Advertising Standards Bureau has received continued complaints about the `Want longer lasting sex' Advanced Medical Institute billboard.
``Its size, bold colours and blatant message were considered by the board as making the billboard confronting to a large section of the community.''
The billboards will be replaced in coming weeks.
Email a friend