Gymea Baptist Church is on one side of the walkway and Gymea Technology High School is on the other.

The sign reading "Join for fox sake'' promotes Fernwood Women's Health Clubs, but a resident who wanted to remain anonymous said she was disgusted at the implication of the word ``fox''.

Fernwood's national marketing and services manager Joanne Bradley said the billboard was part of a series with a theme using the word "fox''.

"It's about women finding the inner you, about inner confidence, it's about women being foxy, not being sexy.''

The previous advertisements read: "Find your inner fox'' and "Be a fox without botox''.

Sutherland Shire councillor, Reverend George Capsis, said the sign was inappropriate and he intended contacting the council about having it removed.

"I'm unoffended personally but I'm surprised that Fernwood couldn't have come up with something better than that; I thought that they had more class,'' Cr Capsis said.

Senior minister at Gymea Baptist Church, Reverend Karl Faase, said he thought there were better and more creative ways of doing business than using such slogans.

*At Rockdale Plaza a banner on a stand today has the slogan ''Join for fox sake.''

What do you think of the signs?