NSW Police Commissioner Andrew Scipione turned to YouTube this week to stem alcohol-related crime.
St George and Sutherland Shire police have experienced a rise in alcohol-related violence and underage drinking recently.
Commissioner Scipione said Australians should examine their drinking culture.
"It is time for Australians to rethink our "she'll be right' attitude to this problem,'' he said.
"I believe the community needs to reassess our celebration of alcohol abuse, our infatuation with drinking to get drunk and out claim to the right to have yet another drink any time of the day, any day of the week.''
Do you think there's a problem with Australia's drinking culture?