Havaianas' march to the top

By Frank Robson
Updated December 21 2012 - 5:13pm, first published December 17 2012 - 12:39am
Portrait of Amelia Maribondo-Aspden, Director of Havaians Australia. Thursday 1st November 2012. Photograph by James Brickwood. SMH GOOD WEEKEND 121101
Portrait of Amelia Maribondo-Aspden, Director of Havaians Australia. Thursday 1st November 2012. Photograph by James Brickwood. SMH GOOD WEEKEND 121101
Christmas Gift Guide 2011 -  For Little girl Mia Elliott  - Havaianas childrens thongs with coloured dots pattern. SMH SUPPLEMENTS Stylist Erin Cunneen and Photo: Domino Postiglione
Christmas Gift Guide 2011 - For Little girl Mia Elliott - Havaianas childrens thongs with coloured dots pattern. SMH SUPPLEMENTS Stylist Erin Cunneen and Photo: Domino Postiglione
Havaianas were first created as cheap footwear for Brazil's peasant workers.
Havaianas were first created as cheap footwear for Brazil's peasant workers.

How did cheap footwear for Brazil's poor become a must-have accessory for the world's most fashionable?

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