Zhu Junming likes numbers and Australia.
There are more than 100 million people who live in his home province of Guangdong in southern China, who eat about 12 million tonnes of grains year. But the demand for cereal is far greater - about two times as much as the province feeds livestock and for other industrial uses.
And Australia exports about 26 million tonnes of grain a year, enough to meet the total demand of Guangdong.
"It's a perfect connection," said Mr Zhu, the chairman of China's Shenzhen Cereals Group.
His company alone could "suck up" Australia's total grain exports and believes the land down under has even more to offer.
Mr Zhu is part of Chinese delegation attending the Australian Grains Industry Conference in Melbourne.
And while many local investors steer clear of investing in primary production, Mr Zhu reckons he can help and after the conference will visit farming areas to look for investment opportunities.
"There are local investment opportunities in transport and logistics, which China can finance. Because the land size average per person is big there are a lot of resource opportunities that might help meet Chinese demand."
Mr Zhu imports about 24 million tonnes of grain a year from other countries and other parts of China. But the cost of domestic freight is "about equal" to importing from Australia, which he said produces higher quality wheat.
It's this efficiency as well as safe and reliable practices across the food chain that has roused the interest of Chinese food companies - which has been beset by a series of contamination scandals - to meet meet surging domestic demand.
Jeff Turner, a commissioner with Austrade, said the so-called Asian "dining boom" was no longer about buying and selling but investment partnerships.
"We saw a lot of minerals investment," said Mr Turner who is based in Chengdu. "But now the next wave is agribusiness. We have seen COFCO buy Tully Sugar and Ruyi buying Cubbie Station."
And Mr Turner said a small number of Australian companies are starting to return to the foreign investment favour, helping develop China's agriculture sector. He singled out Elders' plan to replicate its Indonesian live cattle business in China. In Indonesia, Elders has its own feedlot, abattoir and sells a branded product.
"For us, Australian producers, it's not just about exporting any more and it hasn't been for a long time. Those who are succeeding get that. They are moving up the supply chain."
