ONLINE travel agency ZUJI Australia has been named official sponsor of Channel Seven's TV show, The Amazing Race Australia.
Managing director James Gaskell said ZUJI was thrilled with the show's sense of adventure and travel diversity and their own brand platform "Travel Your Way".
"As a tier one sponsor of The Amazing Race Australia, we want to show viewers that the travel experiences they see on the show are, in fact, far more accessible to them than they may think," he said.
"We want all Australians to make the most of their travel aspirations."
Channel Seven's production director Brad Lyons said they were "stoked to be partnering with ZUJI Australia".
"It's such a strong and natural fit for the show," he said.
The partnership marks ZUJI's first major free-to-air TV sponsorship deal and reflects the company's ongoing expansion to consumers nationally.
Media communications agency UM negotiated the sponsorship which includes online and magazines with competitions to build excitement and allow audiences to easily engage with ZUJI.
The hit show started this month and the launch of the sponsorship also marked the first anniversary of ZUJI Australia's "Travel Your Way" brand which was inspired by the online travel agent's reputation for offering an endless selection of flights and accommodation.
Details: Visit zuji.com.au