NETWORK Ten assures us there is nothing sinister about The Shire moving to a new timeslot — despite a significant slump in ratings.
The show, which "follows the lives and loves of a group of young Aussies," is moving from 8pm on Mondays to 8pm on Wednesdays.
A network spokeswoman said the show had been moved to make way for Everybody Dance Now, which starts on Sunday at 7.30pm before continuing on Monday from 8pm to 9.30pm.
"The show's new slot completes an exciting Wednesday night line-up of locally made, bold and entertaining new programs," she said. "The Shire will air after new talent search show I Will Survive and before the highly anticipated Puberty Blues."
The show has been "liked" by 11,052 people on Facebook but its stars, including Sophie and Vernesa (pictured), and plot lines continue to be criticised by critics and social media commentators alike.
Much has been said about whether the show's stars live in the shire and Sutherland Shire mayor Carol Provan was a staunch opponent of the series.
Does the new timeslot make any difference?