Facebook launches spinoff Groups app

By Hannah Francis
Updated November 19 2014 - 2:08pm, first published 5:00am
Targeting ads to specific interest groups could be a money-spinner for Facebook. Photo: Supplied
Targeting ads to specific interest groups could be a money-spinner for Facebook. Photo: Supplied
Facebook Groups is the latest feature to be spun off from the social network as a separate app. Photo: Supplied
Facebook Groups is the latest feature to be spun off from the social network as a separate app. Photo: Supplied
Targeting ads to specific interest groups could be a money-spinner for Facebook. Photo: Supplied
Targeting ads to specific interest groups could be a money-spinner for Facebook. Photo: Supplied
Targeting ads to specific interest groups could be a money-spinner for Facebook. Photo: Supplied
Targeting ads to specific interest groups could be a money-spinner for Facebook. Photo: Supplied

Social media monolith Facebook has added another stand-alone mobile app to its collection, in a move analysts say reflects the company's need to pursue new revenue streams since going public.

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