Peter Lehmann Clancy's Barossa Red Blend 2013 $11-$15 Photo: Supplied
Peter Lehmann Clancy's Barossa Red Blend 2013 $11-$15
In the wine industry, new ownership or new marketing staff typically spells packaging changes, with the hope of increased sales. It seldom works, especially where the marketer shows little understanding of a brand's underlying values. It came as no surprise therefore to see Peter Lehmann's new owner, the Casella family, blast the publicity trumpets for its repackaging of the entry-level Clancy's label. It seems to me, though, that the Barossa story comes second to the Banjo Paterson Clancy's theme. However, the medium-bodied, soft wine behind the label offers easy drinking and fair value.
