The Sharks have a new weapon in their arsenal and are collaborating with DICE, an Electronic Arts Inc. studio, for the upcoming Round 25 clash against the Sydney Roosters at Southern Cross Group Stadium.
The promotion celebrates the upcoming release of the highly-anticipated Battlefield™ 1 Open Beta on Xbox One, Origin™ for PC and PlayStation®4 on September 1.
This major activation will see the NRL squad take to the field in a uniquely designed jersey, featuring key elements of the upcoming Battlefield 1 game which will bring to life the true spirit of the collaboration – ‘Welcome to our Battlefield’.
Cronulla Sharks Group CEO Lyall Gorman said the partnership with Electronic Arts was an innovative and exciting one and was an avenue the club would continue to pursue into the future.
“We’re extremely pleased to collaborate with an internationally-recognised and respected brand such as Electronic Arts,” Mr Gorman said.
“As a club, we’re always seeking to push the boundaries in everything we do and we see parallels with our fans and EA’s – so this collaboration was a natural fit.
“We’re excited to bring Battlefield 1 to life at Southern Cross Group Stadium. Unique jerseys and off-field activations are part of what continues to make our game day experience sit at the top of the NRL from an engagement and fan experience perspective.”
In what is an exciting inclusion to an already thrilling game day at Southern Cross Group Stadium, the new game from DICE will also be brought to life through a series of off-field activations set for members and fans to immerse themselves in.
There will be a bespoke Battlefield 1 promotional team poster giveaway, a Battlefield 1 photo booth experience and the opportunity to win a Battlefield 1 Limited Edition Sharks Jersey, Xbox One Console, a copy of Battlefield 1* on the Xbox One and a Battlefield 1 merchandise pack.
Details: battlefield.com/en-au
Battlefield 1 will launch worldwide on October 21st, 2016 on Xbox One, Origin™ for PC and PlayStation®4.
Join the Battlefield 1 conversation on Facebook, YouTube, and Twitter® and follow the action online at #OURBATTLEFIELD