Rebel officially launched its state-of-the-art Stadium of Sport store in Westfield Miranda on Tuesday night.
An audience of sporting stars, special guests and more than 150 VIP customers were on hand for the unveiling.
Hosted by media personality, Erin Molan, the launch event was attended by 11 Cronulla Sharks players including Chris Heighington and Ricky Leutele.
Olympic swimmer, Geoff Huegill, was also on hand to help with proceedings.
Guests were treated to interactive displays, exclusive offers, contests and prizes.
The launch of the Miranda store follows the success of Rebel’s ‘accelerate’ concept stores in Bondi and Chatswood.
Managing director for Rebel, Erica Berchtold, said the opening of the Miranda store signified Rebel’s continued focus on merging the best of physical and digital offerings to give customers an enhanced retail experience.
“With digital technology playing such a major role in our lives, we recognise the increasing demand for experience beyond just high quality products and great service,’’ Berchtold said.
“The new look and feel store will offer customers tailored specialist services and an exclusive range of Rebel products.’’
