Pedestrian safety at the heart of a new campaign across Rockdale

Bus shelters across the Bayside Council area will be plastered with a very important message this month.

Posters will be displayed for two weeks with the message When Crossing the Road - Look Out Before You Step Out.

It is part of a joint campaign with Bayside Council and Transport for NSW in a bid to improve pedestrian safety.

The Towards Zero Together campaign has the ultimate goal of zero deaths and serious injuries on NSW roads.

Bayside Council Administrator Greg Wright said road safety was everyone's responsibility.

“Bayside Council is working together with Transport for NSW to raise awareness in our community that we should work together to do everything in our power to push the number of deaths on NSW roads towards zero,” he said.

The Centre for Road Safety said in the five years from 2007 to 2011, about one in seven people killed on the road was a pedestrian.

Of all crashes in which a pedestrian is killed, more than a quarter occur between 5pm and 9pm.

For more information go to www.towardszero.nsw.gov.au/#about.