Sydney FC launch new logo at Cronulla Mall with A-League trophy

Sky Blues in the shire: Sydney FC community football officer Paul Reid with young fans Eli and Avery as well as the A-League trophy in Cronulla Mall on Wednesday. Picture: John Veage

Sky Blues in the shire: Sydney FC community football officer Paul Reid with young fans Eli and Avery as well as the A-League trophy in Cronulla Mall on Wednesday. Picture: John Veage

Sydney FC chose Cronulla Mall to launch their new club crest on Wednesday afternoon with a special guest on hand to greet fans.

Community football officer and former A-League player Paul Reid made the visit on Wednesday afternoon, bringing the A-League trophy won by the club earlier this month with him.

The new logo is an evolution of the existing crest which features the sails of the Sydney Opera House as seen from Sydney FC’s home ground of Allianz Stadium.

The Federation star remains a feature from the previous badge, though gone is the colour orange. A select group of the club’s members were also consulted on the design.

Sydney FC chairman Scott Barlow said the design was a fresh change.

Old or new?: Sydney FC have launched a new club crest. Picture: Supplied

Old or new?: Sydney FC have launched a new club crest. Picture: Supplied

“This new crest represents a coming of age for our club. It is an evolution of the previous design with a number of respectful nods to the past,” he said.

“It is a premium and authentic football crest that will stand the test of time and be a true reflection of our club and our identity.

“We are proud to represent one of the world’s truly iconic cities and we now have a crest that emphasizes that. An iconic club for an iconic city.

“A big thank you to those Sydney FC members who were involved throughout the design process.”

The new badge comes on the same day the club announced they had reached an agreement with the Sydney Cricket and Sports Ground Trust to secure the renewal of a 10-year lease with Allianz Stadium, meaning the Sky Blues will continue to use the ground as its home for the next decade.

“Allianz Stadium is a fantastic venue and one we are very proud to call our home,” Barlow said.

“We have had some great occasions playing at this stadium, none more so than winning the A-League championship last weekend and I envisage we will have further success in the future.”

The Sky Blues secured the A-League double last weekend with their penalty shootout grand final win over Melbourne Victory, having earlier dominated the league to win the Premier’s Plate.

Sydney FC host English Premier League giants Liverpool at ANZ Stadium on Wednesday night.​

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