If you've ever asked yourself if anyone wears Calvin Klein Jeans anymore, stop wondering.
The brand has just released its latest campaign, starring it-teen Kaia Gerber, making the 1990s staple once advertised by the likes of Kate Moss cool once more.
Good jeans ... Kaia Gerber, daughter of Cindy Crawford, stars in the newest Calvin Klein Jeans campaign. Photo: Willy Vanderperre
The multimedia campaign also features Kaia's brother, Presley; both are the children of supermodel Cindy Crawford and Rande Gerber.
Calvin Klein Jeans' whole spiel is about family, with previous iterations of the campaign starring Solange, sister of Beyonce, and A$AP Rocky.
Crawford posted one of the campaign photos to her Instagram page with the caption: "This makes me happy."
Gerber's star has been rising exponentially since last northern summer, when she made her catwalk debut for Calvin Klein at New York Fashion Week.
Prior to that, she was unable to participate in runway shows because she was not yet 16.
But in a timing coup, her birthday fell on September 3, just four days before the parade. She went on to walk for Marc Jacobs, Burberry, Alexander Wang, Coach, Prada, Chanel, Fendi, Moschino, and Versace during "fashion month".
Kate Moss in an ad for Calvin Klein Jeans in 1997.
Gerber also recently landed a Versace print campaign, in which her big hair drives home just how much she looks like her famous mother.
The teenager's credits also extend to being the face of Marc Jacobs' youth-oriented fragrance, Daisy, and she has 2.6 million Instagram followers.
Incidentally, her mother is just beating her with 2.8 million followers. For now.
