Where’s Captain Cook?

Has anyone noticed that Captain Cook has disappeared from Sutherland Shire Council signage to be replaced by a generic flowing "SutherlandShire". 

Seems strange to me that a council that has always trumpeted that this is "the birth place of modern Australia" would think it smart to remove this icon and replace it with this boring unimaginative style that any council could use. 

Maybe it was the same politically correct genius that decided Australia Day celebrations would be known as the nondescript generic Ausfest.  

Kevin Thurecht, Illawong

New logo: The image of Captain Cook was redefined for the digital age by Sutherland Shire Council in April last year.

New logo: The image of Captain Cook was redefined for the digital age by Sutherland Shire Council in April last year.

Council response

Sutherland Shire Council has not removed Captain Cook from its logo and has no plans to do so. 

We are very proud of the Captain Cook logo and the current iteration is the sixth update to Captain Cook since council’s inception in 1906.

Council’s logo, incorporating Captain Cook is visible on all council vehicles. 

We are undergoing a refresh of our visual identity which includes incorporating a ‘Sutherland Shire wave’ design in place of other sub-branding. 

This design, informed by community research, is intended to complement council’s logo (Captain Cook) and has been created to reflect Sutherland Shire as a destination, where people enjoy active lives connected to nature. 

Sutherland Shire Council spokeswoman