There's no denying that when one hears the words 'Amy Taylor', a few things spring to mind.
Daring, revealing, sassy, and of course, the Shire.
She's the darling of design long adored by teenage fans and Shire schoolgirls who propelled her to success.
Now Amy Taylor is about to grace national screens once again, in one of the most popular television shows in Australia - watched mostly by single women and those already coupled-up, from Cronulla to Coolangatta.
It's 'bach season', and that means big things for the bubbly blonde from Caringbah who lives her breathes her loveable brand, Amy Taylor Collection.
With only a couple of days left before The Bachelor Australia 2019 premiere, Taylor has her cocktail glass ready in hand, as she joins an audience of millions in watching astrophysicist Matt Agnew try to find love with one of his 28 bachelorettes.
Taylor was approached by the 10 network to dress the hopeful beauties vying for Matt's heart.
She's not new to the reality gown game, having previously dressed girls from past seasons, including for a finale.
"The stylist reached out again through demand of the girls wanting to create similar looks to previous Amy Taylor show stopping outfits," Taylor said. "I think this is my fourth season.
"It's the only way we promote our brand these days. Otherwise we're very exclusive and word of mouth.
"We do get a lot of business out of it. Our last grand finale outfit Sophie wore last year sold out in the first week. It was quite an expensive piece valued at $980.
"It's a bit of fun to watch, and all our customers are up to date with it."
The mother of two who is married to boxer Junior Talipeau, has a studio in Park Lane, Caringbah, where she shows her designs by appointment only.
In the midst of reality style stardom, Taylor has also been busy working on her new casual line for its August 30 reveal, and is sewing away on a kidswear range.
The Bachelor Australia is on Wednesday, July 31, at 7.30pm on 10.
