Mastermind behind 'Drink Drive, Bloody Idiot' ads dies

By Reece Hooker
Updated January 14 2017 - 9:10pm, first published 9:09pm
The iconic frame from Greg Harper's "If you drink, then drive, you're a bloody idiot" advertising campaign.

Greg Harper, the mind behind the Transport Accident Commission's revolutionary "If you drink, then drive, you're a bloody idiot" advertising campaign, has died after a long battle with health issues.

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