Jubilee Oval will be renamed Jubilee Stadium as Georges River Council seeks to acquire new naming rights for the venue.
Renaming it a stadium will be in character with the status of the venue in the marketplace, according to a council report.
And it will avoid confusion with another venue by the name of Jubilee Oval which is situated in Glebe.
The venue’s 10,000 seats and grandstand reflect the status of a stadium rather than an oval, the report said.
The renaming proposal is expected to be considered by the next meeting of Georges River Council later this month.
It recommends that the council’s general manager be authorised to canvass the marketplace for expressions of interest from companies and organisations acquiring the naming rights sponsorship of Jubilee Stadium for a period of up to five years.
The amount of games that are televised at the venue generally determines the value of the sponsorship.
“At this time there are five St George Illawarra-Dragons home games played per year for the next two years,” the council’s report said.
“There may be opportunities in the near and distant future to secure more content that would enhance the value of the naming rights at the Jubilee Stadium.”
Sponsorship could range between $75,000 and $175,000 depending the amount of secured content.
The venue was known as Jubilee Oval from 1950 to 2003 when the OKI Printing Solutions company signed a five-year sponsorship deal for the naming rights to the ground with the name becoming OKI Jubilee Stadium.
When the naming rights finished in October 2008, the venue reverted to its former name of oval.
In December, 2008 it was officially announced that the WIN Corporation had bought the name rights for Jubilee Oval. It was known as WIN Jubilee Oval as there already was a WIN Stadium in Wollongong.
WIN relinquished sponsorship of the venue in early 2014 and from 2016 the University of Wollongong held the rights to the ground for a two-year period at a fee of $50,000 paid to the council.
The ground was known as UOW Jubilee Oval. The University of Wollongong did not renew its name rights option.
With the council able to seek expressions of interest in new name rights sponsorship, it was the right time to include the name stadium in the naming rights, the council report said.