After 14 years as the owner of a CBA Home Lending Solutions Quasi Franchise, Sash Petrovski switched to join Smartline last year. He had 1,300 clients and a loan book of almost $400 million so it was a big decision. Six months in, he knows it was the right one.
“I was very excited to join Smartline. It was time to reinvent myself and move with the demands and needs of the market. Ten years ago, many borrowers felt the need to be with one of the big 4 banks; they were perceived as trustworthy and secure.
“But nowadays people are moving away from this. There are many more lenders around and they are offering more competitive rates – and sometimes – better service. Many borrowers now just want a great loan solution and the best rate they can find, they don’t care that much where it comes from. I think also some borrowers are a bit disgruntled with the bigger banks as they perhaps haven’t looked after them as well as they expected them to.”
Smartline broker’s can now offer clients loan options from 25 lenders which is a huge leap forward for Sash from just offering loans from one bank.
“I love being able to offer more flexible solutions to my clients but it’s also been a great business decision; the more options I can offer clients, the bigger my potential client base as I can find a loan for almost any circumstance.”
“I try to be as involved as possible in my community so that people get to know me personally.”
“This helps greatly as this is a trust-based, highly personal business and people are far more likely to trust someone they know.”
“When people see you time and again sharing your knowledge, and being genuine, friendly and generous with your time, it all helps greatly to build trust and make sure your name is top of mind.”
“I truly believe that with passion, motivation, enthusiasm, honesty, integrity and drive, everything is possible. Never lose sight of the end goal – you are trying to help as many people as possible get the best lending solution to build a successful financial future.”
