Football Federation Australia has unveiled a new logo in its second major re-brand in recent years.
Chief Executive David Gallop said the new logo and brand has been two years in the making.
“Our new identity opens the way to re-position football as a top tier sports brand and promote the whole of the game,” he said.
Gallop said the goal is to unify football players across the country.
“Our goal is to build one brand across our whole sport,” he said.
The logo launch comes at a time when the ugly imbroglio between the professional game and the beleaguered FFA chairman, Steven Lowy, continues.
Lowy is opposed to a model for a more representative FFA congress that FIFA's working group (and his detractors) are pressing for, one which would dilute the powerbase of the chairman and open the sport up to more influence from the professional game and a wider body of stakeholders.
The stalemate still has the potential to rip the game asunder if FIFA wade in and impose a normalisation committee in a bid to exert their own control over the warring factions and find a peaceful solution to the governance issue.
With this stoush playing out in the background it is not surprising that FFA chief marketing officer, Luke Bould, says the new football-shaped green and yellow logo has been designed to “form a new identity for football in Australia”.
“The three elements represent the three key things that set football apart, its atmosphere, its diversity and ability to unify and connect us to the rest of the world,” he said.
Jaid Hulsbosch, managing director at FFA’s brand agency Hulsbosch, said the new brand is significant to the continuing development of football.
“It’s more than a logo, its an icon for football in Australia,” he said.
The new logo follows the restructure of the A-League, W-League and the Y-League, which was announced early last year.
