What looks, smells and tastes like meat but isn't meat? A patty made from pea protein and faba beans that includes beetroot to give it a bleeding effect.
After being developed in the United States Beyond Meat is starting to appear in Australian supermarkets and on Wednesday Grill'd Healthy Burgers became the first national hamburger chain to introduce plant based Beyond Meat hamburgers to its menu.
The four new burgers each include patty that is soy free, gluten free and GMO free.
And while Grill'd outlets at Westfield Miranda and South Village at Kirrawee expect Beyond Meat will appeal to those who prefer to eat vegan. They are also being pitched to meat lovers who want to try someone different.
Allen Markovski from Grill'd Wollongong said the four new burgers add to the range available for vegans and vegetarians.
"It is another option now even for people who regularly eat meat but want to try something else that still actually tastes like meat," Markovski said.
"The customers who have come in and tried Beyond Meat love it. The vegan customers who have come in and tried it said it is amazing and really enjoyed it."
Similarly customers who usually eat meat have also given it the thumbs up.
The following burger options are based on the normal Grill'd beef menu but without real meat.
New Grill'd Beyond Meat burgers:
- Beyond Simply
- Beyond Garden Goodness
- Beyond Crispy
- Beyond Chipotle