Gavin Gray reckons a business should be more than about making a daily buck.
The Dolls Point owner of Use My Ute swears by this philosophy when running his community-based company.
His business helps transport goods for people when they don't have a way of taking it themselves. But where it is helping to make a real difference, is also supporting charities that are dedicated to changing the lives of people - from strife to survival.
Mr Gray has helped transport donated items for Dandelion Support Network, Sutherland Shire Family Services, Bayside Women's Shelter and most recently, St George Family Support Services.
Items are delivered for free, to women and families from domestic violent backgrounds.
"The easiest way to describe the business is that it's like ordering an Uber, but we help move everyday goods, not people," he said.
"It's about doing what we can to support our domestic violence charities. Victims of domestic violence often have to leave relationships at short notice in very stressful circumstances. By offering this free service we hope to make a small difference for these brave families."
Mr Gray has previous experience working with vulnerable families, as an occupational therapist. His wife is also a nurse.
"I knew that we could make a difference for families in crisis," he said. "One of our staff, and my wife, Melissa, has worked for more than 10 years in perinatal mental health. She strived for Use my Ute to be a social enterprise.
"It has been extremely rewarding to see the positive impact we have made and we will continue to offer this service for free."
All drivers complete background checks prior to being registered. Drivers deliver "anything that fits into a ute" - mostly furniture, including baby cots.
Mr Gray says he hopes to grow the business across Australia, after already expanding to Adelaide.
"We've been going since February. What started as a small concept has grown. It's really taken off," he said. "We're going on almost a weekly basis - there's a big demand. I didn't expect it to be so prevalent in the community on such a big scale.
"We've expanded it into a compassionate business that isn't just about making money and that's the real value of the service. It's about giving back to the community and connecting with them. We just get out and do it."