PHOTOS

Leader 60th anniversary ads range from women's underwear to houses, carports and washing machines

How about this for personal service in the 1960s?

An ad for Turner Bros at Kogarah (phone number LW5044) promoted Berlei and Bri-Nylon underwear.

"Be expertly fitted by our Berlei-trained Corsetieres," prospective shoppers were told. "Ask for Misses Brown, Walker or Goldby".

The ad is among thousands that have appeared during the Leader's 60 years of publication.

A small sample has been retrieved from the archives and included in the gallery above.

Roselands was still fresh and youthful on its fourteenth birthday - just like the teenage skateboard rider in an October 1979 ad.

In the 1970s, Nock & Kirbys in Miranda Fair advertised lawn mowers, electric stoves and laundry tubs while Miranda Hi-Fi on the top level of the complex offered a 46cm (18in) Sony TV for $4.38 weekly or $679 outright with a two-year warranty on parts and labour.

St George Leagues Club promoted shows featuring some of the nation's best performers while Mark Foys at Southside Plaza Rockdale had "prints, plaids and salty stripes in sun-loving colours made for mermaids and madly mod swingers".

Some ads wouldn't be allowed these days.

"Like to borrow me for the weekend?" asked an ad featuring a shapely girl in a wetsuit, for Accessory House at Carlton.

Oz Hair in Hurstville produced an ad with a woman pointing a gun to her head, with the words, "If you're not happy with the way you look, don't take a shot in the dark".

Toy Wonderland, at Bexley, Rockdale and Carlton, cashed in on a popular '80s pastime by advertising Redstone roller skates for $44.98 when they were "normally priced" at $59.98.

Hair stylist Robert Bowerman was advertising "streaks still $19" at its salons at Southgate, Gymea and Jannali.

Spectacle makers Gibb & Beeman, at Westfield Shoppingtown Hurstville, displayed before and after photos of a supposed customer with the quote, "My wife said, 'Goodbye schoolmaster, hello diplomat'."

David Williamson's play Don's Party was on at the Sutherland Entertainment Centre and two dozen cans of Tooth's KB and LA cost $9.99 at Riverwood Cellars.

The Meat Baron at Peakhurst took advantage of spot colour, which the Leader had recently been introduced into print production, to brighten up its ad with a splash of red.

The shop's prices included a "super special" of whole lamb at $1.29 a kilogram.

Tynan Motors at Sutherland and Sylvania also used spot colour in a 1984 full page display ad.

Vehicles on offer included a limited edition Holden Monaro, 1976 HX series, five litre, automatic and one owner, with "49,000 genuine km" and "loads of extras". "Would be best available for sale", the ad advised.

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