NRMA Insurance has partnered with Local Aboriginal Land Councils and Boomalli Aboriginal Artists Co-operative to create nine billboard artworks on the major highways around New South Wales to help increase awareness about the traditional lands of First Nations people.
Each artwork is displayed in the community that the artist who created it is connected to.
NRMA Insurance Manager for Indigenous Engagement Phil Lockyer said the artworks are a great way for people to learn more about the traditional lands they're driving through, and the 50,000-plus years of First Nations history and heritage in NSW.
"We know more people than ever are planning road trips in New South Wales during the school holidays and in the lead up to summer," Mr Lockyer said.
"The artwork is designed to create awareness and help drivers connect with the land as they pass through and contribute to a proud and shared national identity for all Australians, while reminding everyone to drive safely on the roads.
"One of these billboards is located in Dharawal Country, on the Princes Highway, near Heathcote, and features Aboriginal artist, Jasmine Sarin."
Jasmin Sarin, who grew up on Dharawal country, said she hopes her artwork, which represents where the mountain meets the sea, will help make people aware of First Nations culture when they're travelling through Dharawal land.
"I'm so excited my artwork is on a billboard and to have it to play such a visible role in educating people about the history and stories of Dharawal," she said.
"For me, it's important that both the local community and visitors to the area are familiar with the stories and history of this land.".
Sharon Smith, a Wiradjuri woman from Cowra in NSW, said her artwork gives her and her ancestors a stronger voice and a unique way to connect with other members of the community.
"Reflecting on my own connection to land and country, my artwork is based on my childhood memories of visiting the three rivers of Wiradjuri country and hearing the colourful stories being passed down from my elders."
