Sutherland Shire property giant Highland Property Group is rebranding as Highland after 14 years in the market.
Founder and CEO David Highland said the move was in line with the group's 'More than just property' tagline and would see it refocus on sub-brands Highland Project Marketing, Highland Commercial Property and Highland Financial Services.
"When Highland Property Group launched as a full-service real estate agency in 2007, we did so with a burning desire to set new service standards by offering a greater range of solutions than the traditional, and we've certainly achieved that. Now is the right time to capitalise on new opportunities," Mr Highland said.
He said the group's "unrelenting commitment to innovation and challenging the status quo has shown we've always been about more than just property."
"For instance, our Lock and Key off-market product, our exclusive Concierge service, and our in-house marketing team are all great examples of how we consistently set the pace," he said.
The agency will also move into several new regions in Sydney and Queensland in addition to its offices at Cronulla, Taren Point and Sutherland.