Brett Murray wants to bring people together with a new startup that focuses on sharing food between the time rich and time poor.
The idea is considered so good the founder of the soon to be launched web app Ordervous has been invited to Asia’s largest technology conference in Hong Kong this week from July 9 to 12.
Ordervous is part of the iAccelerate’s incubator program at the University of Wollongong’s Innovation Campus.
Mr Murray believes his startup will be a great example of how technology can re-connect people within their own neighbourhoods. It will do that by connecting those with time to cook healthy home-cooked meals with those who don’t.
His novel approach to social innovation uses a blend of traditional and burgeoning technology to achieve a community renaissance. He is starting with organisations such as Lions, Rotary and the CWA but his aspiration is for streets and neighbourhoods to become families.
“We all need food, love, something to do, and people to share it with,” he said.
Mr Murray believes the best way to connect is through food.
“When we share food, not only does it nourish our bodies, but it comes with so much more.
“There are plenty of fantastic home cooks all around us, with the time, energy and passion for cooking. There are also plenty of people with little time, patience and poor diets.”
Mr Murray’s app will provide a connection so people can collect a pre-cooked meal the same day it is made or order meals when they need them.
Ordervous will also help reduce food waste and packaging going to landfill.
Upon his return from Hong Kong Mr Murray plans to launch the company in the Sutherland and the Illawarra within the next few months and is in talks with the Country Women’s Association & Rotary about boosting their fundraising ability through the platform.
There are plenty of fantastic home cooks all around us, with the time, energy and passion for cooking. There are also plenty of people with little time, patience and poor dietsBrett Murray
“Community is under threat of disappearing. It may not be intentional but it’s slowly happening. You don’t have to be a cook or order someone’s home cooking to support us, just say hello or even introduce yourself to your neighbours.”
Mr Murray is inviting great home cooks, community groups and even caterers, cafes and restaurants to get in touch.
“We’re open in anyone who’s is interested in partnering to support this socially innovative company restore your community to its former glory,” he said.