Leading St George agency rebrands to Belle Property

Ready for business: The new Belle Property office in Kogarah.
Ready for business: The new Belle Property office in Kogarah.

St George-based real estate agents Professionals Montgomery Group has rebranded to Belle Property.

The rebranding will see Bell Property St George offices at Kogarah, Allawah and Penshurst.

“The St George area is a vital part of our growth strategy so choosing the right team to drive our market presence was crucial,” Belle Property chief executive officer Peter Hanscomb said.

For over 40 years, Professionals Montgomery Group has been a leading force in the St George real estate market across residential sales and property management.

The rebrand comes amid the changing marketplace.

“Belle Property is a progressive and dynamic brand whose ethos fits with our existing core business values and general approach,” Belle Property St George director Michael Kaye said.

“They offer the support, technology and training required to provide unrivalled service to all our clients.”

Fellow Belle Property St George director Mark Somboli said the St George real estate market

has always been seen as the best value for dollar market within a 20-kilometre radius of Sydney’s CDB.

“While we are seeing a correction to all property prices across the state, it is St George that once again shines with buyers from all over Sydney relishing the affordable home values that make this area the vibrant family destination that it has become renowned for,” he said.

Belle Property St George has a growing team of over thirty, many of who are multilingual and long-term residents, which has been key to the business’s ongoing success.

“Many of our team members have been with our firm for more than twelve years. This leads to better cohesion, stability and more importantly consistent client service,” said.  Kristina Lee, director of Belle Property St George.