The demolition of red brick flats, which were built next to Cronulla beach in the 1950s, will start this month following development approval for a luxury, high-rise retirement village.
A penthouse in the development called Sage by Moran, on the corner of Gerrale Street and Surf Road, has already sold off the plan for $4.75 million.
Prices for the other 36 two and three-bedroom independent living apartments in the nine-storey building, start at $1.85 million.
Four commercial spaces for possible cafes and shops will be at street level.
Sydney South Planning Panel approved the development application (DA) following late design changes to the rooftop pavilion.
The panel said the proposal still breached the allowable maximum building height for the site, but the variation was acceptable because the amended plans addressed the overall design and development objectives and generally complied with the council rules.
Chief executive of Retirement by Moran, Sally Taylor, said "It has been a long road to obtaining the approval but the support of prominent community and business leaders as well as many local residents was instrumental in achieving this much sought after community amenity".
Ms Taylor said more than 60 pre-registered potential buyers attended the sales launch at Cronulla RSL Memorial Club just before the lockdown.
"More than 30 expressions of interest were registered for the future apartments," she said.
"In five days, we sold eight apartments and a further 24 appointments were booked for the following two weeks.
"COVID means that we doing appointments by video until parties can come to our display suite at 30 Croydon Street."
Ms Taylor said there were no one-bedroom units, "because apartments in Sage by Moran are not intended as investment vehicles or Airbnb rentals, but are exclusively for owner-occupiers aged over 55".
Advertised features include a fitness centre, infra-red sauna, cinema, residents lounge, rooftop club and bar, heated rooftop swimming pool, wine-cellar and workshop.
The project is expected to be completed in November 2022.
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